Southwest Coach lines is owned operated by Australian Transit Group (ATG) a company that can be found in many cities and regional communities across Australia. ATG acquired Southwest Coach Lines in 2015 and in this time has developed as one of the most recognised passenger transport brands in the South West of Western Australia connecting locals with their communities and providing a gateway connection between Perth and the South West. SWCL operates school services for the Public Transport Authority (PTA) Local Charters tours and weddings as well as commercial express services across the entire region from Augusta to Busselton Margaret River to Perth as well as Dunsborough Busselton and Bunbury. Further to this SWCL operates bus services for a number of local events such as the Gourmet Escape Leeuwin Concerts and a raft of other local events.
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